Give customers a reason to build a quote.

1. Opening a new location

Draft post: Opening a new location? Plan the cabling, Wi-Fi, cameras, and access control around your space. Start with your jobsite and build a planning estimate online. We verify the building before a fixed agreement.

Creative: Open on the finished space or a clear view of the project. Show the systems the business needs, then a short real walkthrough of the builder. Use one brief installation shot as supporting evidence. End with “Build your quote” and ght.network/estimate.

Audience to test: Owners, operators, facilities teams, and people responsible for a move or buildout. This is a proposed audience, not a measured response from the current footage.

2. Planning a network upgrade

Draft post: Planning better Wi-Fi for your business? Start with the building, coverage needs, and equipment. Use our quote builder to put together a planning estimate, then we can review the site with you.

Creative: Show the business space and the places that need coverage. Demonstrate the relevant builder choices and the equipment summary. Use an actual finished installation when available. Avoid invented speed improvements, outages, or before-and-after claims.

Call to action: Build your quote.

3. Show how the price is built

Draft post: Planning a cabling, Wi-Fi, or security project? Enter the jobsite and scope to see a planning price with the equipment behind it. Build your quote online. We verify site conditions before a fixed agreement.

Creative: A concise screen recording of the real builder: location, scope, then the planning price and equipment. Label any demonstration “Example project.” Finish with the same quote-builder address. This is the first concept to produce because the tool itself is the offer.

Destination for every customer concept: ght.network/estimate. These are review drafts, not finished new videos.

Keep the crew content useful

The three existing hard-rock edits remain available on the review page. Treat them as crew and recruiting material. A recruiting post should point to Careers when an actual opening is confirmed. Keep applicants separate from customer inquiries and do not use recruiting engagement as evidence that a customer ad works.

Send the ad directly to the builder

Replace the earlier instant-form direction with the website quote builder. Use customer-focused creative and a website lead objective when completed project requests can be measured reliably. Do not optimize this campaign for video views or likes.

Proposed measurement: ad visit → builder started → planning estimate generated → project request successfully received → qualified opportunity → job won. Count a customer lead only after the request is actually received, not when someone clicks the submit button. Track applicants separately.

Use a distinct source link for each platform and creative, for example utm_source=facebook&utm_medium=paid_social&utm_campaign=quote_builder&utm_content=price_walkthrough. Attribution retention, analytics consent, conversion events, and successful intake delivery still need an end-to-end check before paid launch. No tracking changes or test leads were submitted as part of this plan revision.

Budget remains a proposed test

Facebook + Instagram: $35/day combined for 14 days ($490). Start with two customer concepts in one defined service area after the builder and measurement pass a full test. TikTok and X stay organic initially. This is a test allowance, not a proven best spend or authorization to launch.

Compare cost per qualified project request, estimates, jobs won, and gross profit. A builder completion is an intermediate signal; scale spending when qualified opportunities and job economics justify it. Actual budget and service area still await confirmation.

What was checked

The public quote builder starts with the jobsite, then scope and a planning basis. The location-to-scope step opened in the live browser. The website describes estimates as planning prices subject to a site check. These drafts follow that promise and do not advertise a guaranteed final price or a completion time.

Before paid launch: entering only “Huntsville, AL, USA” returned a specific 1,566 sq ft building footprint and prefilled equipment quantities. That city-only input does not identify the customer's building. Review address matching and the assumptions shown for incomplete addresses before buying traffic. No final estimate or lead request was submitted during this check.

The recommendations are a revised creative strategy. No ad-account performance data was reviewed, no paid campaign was launched, and the new customer videos have not been produced yet.

The video system

Pippit, powered by CapCut, is the closest researched fit for the requested upload-and-create workflow. Its Video Agent accepts files or media plus a brief to create marketing video. The GHT account is signed in and the logo is uploaded. Video uploads are failing with a server error, including a small compatibility test, so its result quality and export workflow have not been verified here. Pippit.

CapCut Auto Cut can automatically trim and synchronize footage. CapCut documents it for desktop and mobile, with regional/account availability; it is not available in the web editor. The installed desktop app's automatic workflow has not been verified. CapCut documentation.

DaVinci Resolve is the professional editor used to assemble the earlier timelines. This latest review revision was rebuilt from the original selected clips using the local render workflow, with the same shot order and timing, new music, and a designed ending. It is not a Pippit-generated export.

Music and branding

“Rock Energy” by Jason Shaw was selected from the open hard-rock catalog. It is used under Creative Commons Attribution 4.0 with trimmed excerpts, fades, and level adjustment. Credit is included in every platform's post text. Track source · Creator's license.

The current approved Glass Tech Prism identity appears in a short end treatment. There is no persistent corner logo or slogan card over the installation footage.