Three stories. Four destinations.
Clear vertical stories with a readable first frame, a focused demonstration, and one next step. Prepared for Facebook, Instagram, X, and TikTok.
Review storyboards and copy below. The frame player previews text and timing only; it is not the finished footage or a rendered video.
The production workflow
Cut with an editor. Publish with a connected tool.
Editing recommendation: CapCut for the short vertical cuts and captions. Adobe Express is an alternative for simple branded covers and resizing. These are proposed tools, not connected services.
Publishing recommendation: Buffer, with a separate destination entry for Facebook, Instagram, X, and TikTok. Its free plan supports three channels, so four channels require a paid plan or one channel handled natively. Confirm the live plan and checkout before any purchase.
Use an original or properly licensed sound bed cleared for commercial use on all four platforms. Export a clean master without another platform’s watermark. The spoken scripts are optional; the on-screen story must still make sense muted. No voice cloning.
Production target: 1080 × 1920, 9:16, 30 fps, H.264 MP4. These are our proposed delivery settings, not a statement of every platform’s maximum limits. Create matching cover art; keep the headline central enough to survive grid crops. For Facebook/Instagram feed companions, prepare separate 4:5 layouts.
Keep essential text away from the top, bottom, and right-side platform controls. Confirm in each actual upload preview. Use short captions in large type with strong contrast and correct any automatic transcription.
Release order: planner first for useful customer value, Raven next for personality, Lattice last as a development story. Choose actual dates after the cuts and account access are ready. No schedule has been created.
Before posting: review each final export on a phone, watch the entire clip with sound and muted, confirm the cover crop and destination account, and verify the links. After posting: open every live permalink, play the uploaded copy, and record success or failure per destination. A queue status alone is insufficient.
Instagram was at sign-in in the audit. X and TikTok account access remain unverified. The GHT Publisher design preview has no active publishing connections.
After replacement posts are verified, decide whether to archive the old Facebook posts. Do not delete or overwrite them as part of this draft review.
Source references
Download the complete scripts and captions · Campaign data