32 seconds · 1080×1920 · $104,800 planning basis on screen
New location
Opening a new location. Jobsite in, building footprint pulled, systems picked, one planning number with the equipment behind it.
September 8, 2026 · Review drafts
Customer ads that send people to the quote builder.
Three 9:16 videos recorded from the live builder at ght.network/estimate on a phone-size screen: a real address, the building footprint it pulls, the systems, and the planning number with the equipment behind it. Open-license rock underneath, Glass Tech ending. Play with sound.
Nothing has been posted. Each card has post text per platform with a tracked link to the builder.
33 seconds · 1080×1920 · $120,600 planning basis on screen
Wi-Fi upgrade
Wi-Fi dropping at work. Same flow, with the access-point count changed on screen so the number reflects the coverage you actually need.
32 seconds · 1080×1920 · $104,800 planning basis on screen
How the price is built
What a network install actually costs. Leans on the planning basis and the equipment list so the viewer sees where the number comes from.
Crew footage · recruiting
The cable-pull cuts stay as recruiting posts.
The three field edits from yesterday are still on the field-notes page. Use them with this copy pointing at Careers instead of the customer copy they shipped with.
What is real in the videos
- Every screen is the live builder on ght.network, recorded frame by frame at 2x on a 500×820 phone viewport. Nothing is mocked.
- Example jobsite is the Glass Tech office, 3077 Leeman Ferry Rd SW. The footprint, imagery date, and quantities are what the builder returned for it. Swap the address and I re-record in about a minute.
- Planning numbers on screen: $104,800 (office scope, UniFi, Cat6A, UniFi Protect) and $120,600 with 24 access points in the Wi-Fi cut. Both are the builder's own output on September 8.
- Copy on the end card matches the site's promise: planning basis first, site verified before a fixed agreement. No completion time, no guaranteed price.
Where to post and how
| Platform | Placement | Link |
|---|---|---|
| Reel, and the same file as a Story with a link sticker | Link in bio → the tracked link below | |
| Reel plus a feed post from the page | Tracked link in the caption | |
| TikTok | Standard post | URL in caption is plain text; put the tracked link in the profile |
| X | Video post | Tracked link in the caption |
Tracked links follow one pattern so the builder's attribution can split them: https://ght.network/estimate?utm_source=instagram&utm_medium=social&utm_campaign=quote_builder&utm_content=location. Change utm_source per platform and utm_content per video (location, wifi, price).
Paid test
Keep the plan already on the creative notes page: Facebook and Instagram, $35 a day combined for 14 days ($490), website objective, judged on project requests received from the builder, not views. Run "New location" and "How the price is built" first. TikTok and X organic for the first two weeks.
Before spending money
- City-only input (for example "Huntsville, AL") still returns a specific building footprint and prefilled quantities. Fix or label that before paid traffic lands on it.
- Confirm the UTM parameters survive into the intake record so a lead can be tied back to the platform and video.
Music
"Rock Energy" by Jason Shaw, Audionautix, CC BY 4.0. Edited excerpts with fades and loudness normalization. The credit line is already in every caption; keep it with the post.